^{United Rentals}

Our Culture

A Passion for People.

At United Rentals, culture isn't a set of values on a wall - it's the way we show up for each other, our customers, and our communities every single day. We call it Work United®.

Work United® is built on a simple but powerful idea: that the partnership between our team, our customers, and the communities we serve is what sets us apart. We foster a culture of mutual care, where safety and service are always the highest priorities - and where every person feels empowered to contribute, grow, and belong.

Safety as a Way of Life and a genuine commitment to zero injuries. When our people are safe, they can focus on doing their best work - for each other and for our customers.

Wellbeing and Belonging

We're committed to psychological safety as much as physical safety. Our 2025–27 Mental Health Strategy is designed to create a supportive, inclusive environment where every individual feels empowered to prioritise their wellbeing. Through Employee Resource Groups - including Veterans United, Women's United, LGBTQI+ United, and Mental Wellness United - and the employee-led Compassion Fund, we back that commitment with real programs and real support.

Community Impact

Our impact goes beyond worksites. We actively support the communities where we live and work - from helping veterans transition into civilian careers, to partnering with Save the Kiwi in New Zealand, to supporting Variety - the Children's Charity in Australia. We believe a great company makes the places it operates better, and our teams are hands-on in making that happen.

As we continue to grow across Australia and New Zealand, our commitment remains the same: to attract exceptional people, invest in their development, and build a workplace where everyone can thrive. Because when our people succeed, everything else follows.

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Health & Safety

The safety of our people, customers, and worksites is our foremost priority. We show up for each other by leading a “safety first and always” culture.

Inclusive Culture

Our purpose is not just to build a better future, but to build it together. We believe that a wide range of cultures, backgrounds, experiences, and perspectives makes us stronger - and creates a workplace where everyone feels part of one team.

Employee & Community Support

Our culture of care extends beyond physical safety. We support the holistic wellbeing of our employees - including physical, mental, and emotional health - while also striving to be a good neighbour and a responsible corporate citizen.

A Culture of Safety & Continuous Improvement

Our 5S Process

Across our branches, we apply a rigorous standard known as 5S - Sort, Set in Order, Shine, Standardise, and Self-Discipline. This system helps our teams operate at peak performance while maintaining the highest safety and quality standards.

By eliminating clutter, optimising workflows, and upholding strict cleanliness protocols, our branches reflect our commitment to operational excellence, productivity, and creating safe, welcoming environments for both employees and customers.

Our People-First Programs

Inclusive Culture
United Rentals supports inclusion across our organisation on a global scale. In Australia and New Zealand, Employee Resource Groups such as Veterans United, Women’s United, LGBTQI+ United, and Mental Wellness United offer connection, support, and advocacy. These groups help us recruit and retain the best people while ensuring United Rentals remains inclusive and progressive.

We encourage every team member to take their professional and personal development seriously and to explore opportunities across our business. As an HRIA - ANZ member, we’re proud to have staff actively involved in leading industry development programs. Our people contribute to HRIA initiatives as both mentors and mentees, and we’re committed to expanding our support in future.

Women in Construction
As a member of the National Association of Women in Construction (NAWIC) Australia, we actively promote the inclusion, empowerment, and advancement of women across all areas of our industry. We support leadership, learning, and career pathways for women in trade, technical, and leadership roles - because a stronger industry starts with equal opportunity.

Staff Supporting Staff
United Rentals is consistently recognised as a top employer globally, including Glassdoor’s Best Place to Work (2023) and Forbes’ Best Large Employers (2022). One initiative that reflects our people-first culture is the Compassion Fund - an employee-led charity that provides direct support to staff in times of need.